In our still-budding digital world, where public and private spheres cross-pollinate in unpredictable ways, perhaps it’s not surprising that soon-to-be parents now routinely turn to Google to vet baby names. A quick search can help ensure that a child is not saddled with the name of a serial killer, pornography star or sex offender.

But what’s new is the level of complexity that Google and other search engines have brought to the name game. Some parents want names that are unique so their child will rise to the top of future search results. Others want names that are uncommon enough to bestow uniqueness, but not so exotic that they would be considered weird on the playground. A rare few want their child’s name to get lost in a virtual crowd.

That a search for your child's name brings up a porn star speaks not to your bad choice in names, but rather to how unsophisticated Google's search algorithm is today. I hope, by the time it matters for 2.0, Google search, or whatever the next great information discovery company out there is, will get relevance, rather than me searching for it.